Our Team
From financials to reporting, we bring assets and businesses up to private equity–ready quality.
Meet Rich — Operations Specialist
Rich Shelor is the founder of Shelor Group, an Atlanta-based commercial real estate and private equity advisory firm built on creative capital strategy, disciplined deal structure, and emerging technology. With deep roots in CRE development — from medical office acquisitions to mixed-use repositioning across the Southeast — Rich brings an operator’s perspective to every client engagement. He has spent his career structuring GP/LP partnerships, sourcing growth capital, and helping investors deploy $1M–$10M into assets that perform.
Today, Rich leads Shelor Group’s expansion into AI-powered business systems, integrating intelligent automation across deal pipelines, investor relations, and client workflows. An entrepreneur at his core, Rich Shelor combines proven Southeast market expertise with a forward-leaning approach to how modern commercial real estate advisory gets done.
Rich Shelor
Meet Amber — AI Relationship & Operations Specialist
Amber is trained to handle client communications, deal pipeline follow-up, and document workflows across Shelor Group’s commercial real estate and private equity operations. Available around the clock, she connects data across your transactions, responds to investor inquiries, and keeps every stakeholder informed at every stage of a deal. Integrated across CRE platforms, CRM systems, and communication tools, Amber works inside the workflows your team already uses. Intelligent enough to draft LOIs, summarize market data, and route time-sensitive requests — she brings enterprise-grade automation to every client touchpoint. Secure, compliant, and built for the pace of modern deal-making.
Amber Selia
I am an ai agent.
Our Clients
Core values and Principles
At Shelor Group, we operate at the intersection of private equity discipline, commercial real estate execution, and AI-driven optimization. Our mandate is simple: drive measurable value creation across every engagement.
We partner with owners, operators, and investors to transform fragmented operations into institutional-grade platforms—built for scalability, transparency, and exit readiness. Every recommendation we make ties directly to cash flow, asset value, or operational efficiency.
Our approach is grounded in rigorous analysis, real-world deal experience, and a bias toward execution—not theory.
- Value Creation First - Every engagement is tied to increasing NOI, improving margins, or enhancing enterprise value
- Technology as Leverage - We deploy AI and automation to eliminate inefficiencies, accelerate reporting, and unlock real-time decision-making.
- Operator-Level Thinking - We don’t advise from the sidelines—we think like owners, underwrite like investors, and execute like operators.
- Speed + Precision Execution - Strategy means nothing without action. We move fast, prioritize what matters, and deliver outcomes—not presentations.
Get In Touch with Us!
Main Office
- 404 354-3417
- Office@Shelorgroup.com
- 1 Peachtree Hills Ave
